PhD in Semiotics | AI Consultant & Lecturer

Lorenzo L. D. Incardona

Semiotics, AI and stuff

01

Teaching & Training

Currently lecturing on AI fundamentals, prompt engineering, and generative AI across multiple institutions.

Course

Fundamentals of AI

A comprehensive course covering the history of artificial intelligence, natural language processing, and large language models — from foundational concepts to current architectures.

  • History of AI
  • NLP
  • LLMs
Course

Prompt Engineering

Advanced prompt design techniques grounded in linguistic and semiotic principles. From basic instruction to complex chain-of-thought architectures and multi-step reasoning.

  • Prompt Design
  • LLM Interaction
  • Applied AI
Course

Generative AI

Understanding and applying generative AI tools for text, image, and multimedia production. Ethical frameworks for responsible creation and deployment in professional contexts.

  • GenAI
  • Ethics
  • Creative AI
Corporate

AI in Business & Education

Tailored training programs on integrating AI into corporate environments and educational contexts. Covering adoption strategies, workflow optimization, and current AI legislation.

  • Business AI
  • EdTech
  • AI Legislation

Current institutions

United International Business School Cresciscuola Atoma Informattiva
02

AI Lab

Experiments, tools, and creative projects exploring the possibilities — and the limits — of artificial intelligence.

Experience

2025 — Present

Lecturer, Teacher

United International Business School · Cresciscuola · Atoma · Informattiva

2015 — 2025

Contributor Lead — AI & Data Curation

Velocity Global · WorkFor · Upwork. Led large-scale knowledge graph projects, coordinated international teams, AI training & evaluation.

2012 — 2015

Data and Localization Specialist

Data processing, localization, and quality assurance across multilingual projects. Bridging linguistic expertise with structured data workflows.

2008 — 2012

PhD Research — Computational Semiotics

Università di Bologna / SUM-Istituto Italiano di Scienze Umane. Collaboration with CINECA on NLP.

03

Special Contents

Recent and upcoming conferences, plus ongoing research themes at the intersection of semiotics, AI, and cultural analysis.

Conferences 2025–2026

Upcoming 2026

Making Sense of Crises. Identity markers in Niketas Choniates’ De Signis Constantinopolitanis

An interdisciplinary semiotic analysis of crisis narratives and identity construction.

Congist’26 — Interdisciplinary Perspectives on Crisis
2025

Più cattivi di Trump!

Worse than Trump! Roles, figures, and values of heels in wrestling

A semiotic exploration of villain archetypes in professional wrestling — roles, narrative figures, and the cultural values they embody.

53° Congresso AISS — Cattivi
2025

Cultural Stereotypes in Artificially Generated Music

An investigation into how AI music generation systems reproduce, transform, and reinforce cultural stereotypes through sonic and compositional patterns.

Fifth Symposium of the Academy of Cultural Heritages

Films, photos and other stuff

Research Interests

Semiotics of AI and computational interpretation
Cultural analysis through semiotic methods
Semantic web and knowledge representation
Intersection of ancient texts and modern hermeneutics
AI-generated media and cultural stereotyping
Socio-semiotics and contemporary politics
04

Writings

Academic publications and essays at the intersection of semiotics, cultural analysis, and computational systems.

2014

Le passioni di un prete di montagna

A semiotic analysis of passions in Silvio D’Arzo’s narrative. Published in Dentro Casa d’Altri – Analisi semiotiche del racconto di Silvio D’Arzo.

The passions of a mountain priest — Essay on the semiotics of passions

Essay Semiotics of Passions Literary Analysis
2012

Semiotica e Web Semantico

PhD dissertation establishing the theoretical and methodological foundations for computational semiotics. Winner of the Premio “Enrico Manca” 2013.

Semiotics and the Semantic Web — Theoretical bases for computational semiotics

PhD Dissertation Computational Semiotics Semantic Web
2010

Il complesso del crimine. Uno sguardo sociosemiotico

A socio-semiotic analysis of crime perception and security policies in contemporary society. Published in E|C – Politica 2.0, proceedings of the XXXVII AISS Congress.

The crime complex — A socio-semiotic perspective

Conference Paper Socio-semiotics AISS
2010

Analyzing Early Christianity: Structures and Functions of Interpretation in the Canonical Gospels

A semiotic analysis of interpretive structures and functions within the canonical Gospels. Published in Lexia 5/6.

Article Semiotic Analysis Lexia
2010

Ricognizioni e considerazioni sul concetto di agency: il caso del web semantico

An interdisciplinary exploration of the concept of agency applied to the semantic web. Published in Natura, comunicazione, neurofilosofie – proceedings of CODISCO.

Reflections on the concept of agency — The semantic web case

Conference Paper Agency CODISCO
05

About

Lorenzo L. D. Incardona

Lorenzo Leucio Domenico Incardona

PhD in Semiotics · AI Consultant & Lecturer · Monza, Italy

For over a decade I’ve been bridging semiotics and technology — from the theoretical foundations of computational semiotics to hands-on work with knowledge graphs, data curation, and AI training. My career has moved across academic research, large-scale data projects, and, most recently, teaching.

I hold a PhD in Semiotics from the Università di Bologna and SUM - Istituto Italiano di Scienze Umane. My dissertation on the relationships between semiotics and the semantic web won the “Enrico Manca Award” in 2013. I’ve been a Short-term Scholar at SUNY Buffalo and I collaborated with CINECA on NLP and sentiment analysis.

As a Contributor Lead (2015–2025), I coordinated international teams of up to 100 specialists on knowledge graph enrichment, AI training, and domain ontology projects. Today I lecture on AI fundamentals, prompt engineering, generative AI, and their ethical and legislative dimensions.

Education

2008–2012
PhD in Semiotics — Università di Bologna / SUM
2010
Short-term Scholar — SUNY Buffalo, New York
2004–2007
MA in Semiotics — Università di Bologna
2001–2005
BA in Ancient Literary Culture — Università di Bari

Technical skills

Python Prolog OWL Knowledge Graphs Semantic Web NLP Data Curation Ontologies Prompt Engineering